Holly Thaggard, a veteran of the suncare industry whose experience lies in formulation and education, launched Supergoop!® in early 2007 to educate and protect adults and children alike from both harmful skincare ingredients and the UV rays of the sun.

The goal of Supergoop! is simple: to provide innovative, everyday UV protection solutions and meeting global recommendations while being mindful of skin-compatible ingredients and natural preservative systems. Supergoop!'s clean, sophisticated packaging and playful signature aesthetic capture the brand's spirit perfectly, appealing to all to encourage healthy daily sun protection habits for the entire family.

With the belief that UV protection is the critical first step in any daily skincare regimen, Supergoop! takes seriously its commitment to formulating their products without parabens, petrochemicals, fragrances, and phthalates. Daily use of any Supergoop! SPF+30 products provide safe UV protection and natural antioxidants to moisturize, further protect for environmental damage, and keep skin soft and hydrated.

Supergoop! is the perfect anti-aging first step in any daily skincare regimen, and you'll quickly come to love how good your skin will look and feel!