Stila Illuminating Liquid Foundation

Stila Cosmetics
modern. approachable. individual.
Created in 1994, Stila cosmetics are known for their modern, sophisticated, non-intimidating approach to beauty. Stila’s innovative, multi-tasking formulas, eco-friendly packaging, and fashion-forward colors have cemented its place on must-have lists of top beauty editors around the world. The prestige color brand is a regular on the pages of the hottest fashion magazines, and frequents the runways of top designers during New York fashion week. Stila's goal is to help every woman celebrate her own unique beauty; to look and feel like the best version of herself; and to have fun doing it.

Stila was created by a top Hollywood makeup artist whose vision was to help every woman look like the absolute best version of herself, without compromising what makes her special and unique. She innately understood that when we all try to look like someone else, we all end up looking the same—the very opposite of stylish. Putting her philosophy into practice, she imbued her new makeup collection with a sense of her own individuality and innovation. Recyclable packaging broke all the rules of the time, but reflected her personal values and respect for the earth. Lipstick shades were named for cherished friends. Clean, fresh illustrations of the “Stila Girl” allowed every woman to picture herself wearing the products instead of aspiring to be or look like anyone else. And because this was a professional makeup artist’s brand, only the highest quality ingredients were used. Stila was fresh. Stila was fun. Stila was revolutionary, and it still is.

Adored by makeup artists, celebrities, and regular girls alike, Stila cosmetics’ famous formulas include their smooth and dreamy Sheer Color Tinted Moisturizer™, travel-friendly Lip Glaze™, and their Limited Edition makeup palettes, just to name a few.

Today, Stila’s makeup artists are incredibly busy, working behind the scenes on movie sets and backstage at the world’s hottest fashion shows, creating distinctive looks for the world’s top models and celebrities. It’s a lot of what gives Stila its cachet, but it’s certainly not the only thing that makes Stila special. No, what makes Stila special is their ability to make women — all women — feel special. It’s partly Stila's blend of high quality, innovative products, professional tricks of the trade, non-intimidating style, and easy accessibility. But most of all, it’s their knowledge that real artistry and creativity doesn’t mean copying: it means being confident, being creative, and being yourself, and stylishly so.