Simple Sugar SKU #116761(View on Zappos.com Classic)

Simple living is a thing of the past. Bigger, better, and faster have taken the wheel and spun us out of control! We’ve been melting glaciers, banishing bee colonies and devolving the human race into a rat race that uses a devolving mantra of GIMME GIMME GIMME.

When is enough really enough? When can we tweak the definition of wealth and accumulate some positive karma? Can’t we just trade down for once? What’s the solution to this mess?

It’s Simple.

With all the over-built, over-hyped products out there, it's becoming hard to find comfortable shoes that you can live with. So Simple was started. They’re your stereotypical, anti-stereotype brand offering quality shoes and a big dose of reality. Reality with Simple takes shape in the form of Simple men’s shoes, Simple women’s shoes, Simple kid’s shoes and Simple bags.

Later, after about a gazillion pairs of Simple men’s shoes and Simple women’s shoes (give or take a few pairs), Simple has managed to learn a few things. Well, actually a lot of things. And none are more important than this: HOW Simple makes their shoes is just as important as WHY Simple make them. Simple has to find more sustainable ways of doing business. Which pretty much is where Simple stands today... at the crossroads of here and now, aware of their responsibility to the planet while trying to pay the bills.

Sometimes Simple makes progress that is notable while at other times the improvements are harder to recognize. The important thing is that Simple is committed to making Simple shoes and Simple bags that are 100% sustainable.

If you’re ready to take a stand against the shenanigans of excess, then Simple has a new equation to live by:

Less > More

Keep it real. Keep it Simple.