With a collection of businesses spanning the worlds of music, apparel, marketing, advertising, dining, nightlife, and philanthropy, Sean “Diddy” Combs has become one of the country’s most honored and successful entrepreneurs.

In 1998, Mr. Combs, who was already responsible for one of the world’s preeminent entertainment companies as CEO and Founder of Bad Boy Worldwide entertainment group, expanded his media empire by launching Sean John, a line of designer men’s contemporary clothing. The success of Sean John was instantly recognized by the marketplace and Mr. Combs' peers alike by winning multiple design awards throughout the years.

For 10 years now, the Sean John brand has made an indelible mark on the fashion industry. Designed with handsome aesthetics, the Sean John line, spanning jeans, shorts, button-ups, polos, tees, hoodies and jackets, features the high standard of quality that you would expect from Sean John. The signature script and block letter Sean John logos are splashed through the Sean John clothing line with innovative designs that are the epitome of casual cool.

The success of the men’s line has opened the doors to several licenses including Sean John Eyewear and Sean John Fragrances. Signature Sean John aviator sunglasses along with all Sean John sunglasses provide UV protection. Chic silhouettes create Sean John women’s sunglass line, while suave shades round out the Sean John sunglasses collection.

Sean John’s venture into the world of fragrance has cemented the brand as a true force of nature in the fashion industry. With the masculine and modern appeal of ‘I Am King’ by Sean John and the sensual and sexy appeal of ‘Unforgivable’ for men and women, Sean John fragrances capture a fine balance of street-savvy and jet-set luxury. Truly the best of both worlds.

Here, you'll discover it's never been easier to find the latest fashions of Sean John clothing and Sean John eyewear. Sean John…It’s not just a label, it’s a lifestyle.