Sanuk Baseline

Sanuk has been around since July, 1997 when Jeff Kelley started making sandals out of inner tubes and indoor-outdoor carpet. 1998 marked Sanuk's first full year of operations. While they've progressed into semi-proper footwear company (uh-oh), Jeff's spirit of innovation still serves as the backbone of their little brand. Today, Sanuk strives to make products that are as much about funk as they are about function. They've found that sandals are happiest when they tread the road less traveled – so Sanuk has design 'em accordingly.

Because "Sanük" is the Thai word for happiness and balance, their name is also their mantra. Sanuk's goal is to provide creatively inspired yet thoughtfully designed products for the global outdoor community... mostly because we're all a part of it.

Headquartered in Southern California, Sanuk is an eclectic little family hailing from Santa Cruz, Seattle, Cardiff by the Sea, the Philippines, Colombia, Hong Kong, and even Papua New Guinea. With your support, they continue to grow and now have distribution across the United States and in over 50 countries throughout Europe, Asia, South America and Australia.

Sanuk sponsors a diverse group of professional athletes ranging from surfers like Donavon Frankenreiter to rock climbers like Chris Sharma and Randy Leavitt. Their impact on the Sanuk brand culture has been profound as Sanuk deliberately partners with athletes known as much for their style and charisma as their specialized talents. Like the products they design, Sanuk's roster of athletes is truly "superfunktional."

Thank you for your interest in Sanuk.

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