Launched in 1999 off the meteoric success of Rocafella Records, Rocawear was born. Ten years removed, Rocawear remains as best-in class of American fashion. Boasting healthy business at retail, cutting-edge product, thought provoking marketing and a cultural magnate at the helm of the company in Shawn "Jay-Z" Carter, Rocawear has evolved into a leading global lifestyle brand.
By going global, the brand has expanded its appeal beyond the national borders and has become a brand of international significance. As a result, Rocawear boasts offices in the UK, Japan, Canada, Europe, Korea, Middle East, and Russia.
Rocawear defines the lifestyle for today's young, hip consumer and provides the efficient acumen to be successful. So whether you're looking for stylish sneakers to complete an outfit or eye-catching shades, find it all here at Zappos.com for the latest in Rocawear gear.