Phyto Phytovolume Shampoo

In Haute Provence, the lush countryside of Southern France, the most alluring plants grow. Local farmers, eager to pass along the robust harvest to those who can harness its magic, cultivate ingredients such as lavender, sage, rosemary, and juniper. It was nearly 50 years ago, and in this fertile land, that Mr. Patrick Alès, one of Paris' legendary hair stylists, captured this magic and married his two passions: hair and plants. This was when the idea for PHYTO, a botanical-based hair care line, was born.

A true visionary, Mr. Alès paved the way for botanical hair care long before the emergence of environmental awareness and "green" hair care trends. From 1956 to 1966, he released his first PHYTO hair care products: Huile d'Alès, Phyto 7, Phytodéfrisant, and Phytopolléine.

In 1965, Mr. Alès presented PHYTO to the public along with the opening of his very own salon in Paris (still open today), where his clients, such as screen siren Catherine Deneuve and former first lady Jacqueline Kennedy Onassis, became the beneficiaries of his brand new botanical hair care line. With fervor and passion, he decided to develop a range of highly-concentrated plant-based solutions that would work safely and effectively to reveal hair's natural beauty.

PHYTO, with its philosophy of natural, botanical hair care, believes that hair should be nurtured to let its natural beauty shine through. PHYTO's collection of effective shampoos, conditioners, hair styling products and hair treatments harness the power of pure Haute Provence botanical to bring out the best out of every hair type.

"The Hosta plant was chosen as our logo because it's naturally blue. I'm like some artists, who are somewhat superstitious, and think that the color green brings bad luck! So I chose a plant, and not a green one, because blue inspires me. That's why PHTYO is blue." -- Mr. Patrick Alès, Founder of PHYTO