Phyto Phytargent Brightening Shampoo SKU: #7737072
Product Information:
View the Video Description for this product! (Please note that the color shown in the video may no longer be available.)- Add a sparkling brilliance and neutralize brassiness in gray, white and platinum blonde hair with an exclusive synergy of tinctorial plants. Highly concentrated in cornflower extract, this gentle cleanser detangles while it intensely hydrates and softens the hair fiber.
- Recommended for platinum blondes and grey hair.
- Cornflower extract (50%) hydrates, softens and detangles.
- Three tinctorial plant extracts (walnut leaf, rhatay root and broom) neutralize yellow tones and enhance natural highlights while acting as an antioxidant.
- To use:
On wet hair, apply a quarter size amount and gently massage into a lather. Rinse. Repeat, leaving the lather on for 2 to 3 minutes. Rinse thoroughly. Use 1x to 2x a week. - Create a rinse for platinum blondes by combining equal parts Phytargent and water. Hair becomes more vibrant and shiny from the very first application. Condition with Phytodensium Mask or Phytojoba Mask.
- Listed ingredients:
centaurea cyanus flower extract (cornflower). water / aqua. sodium laureth sulfate (coconut oil derivative). peg-4 rapeseedamine (colza derivative). coco-betaine (coconut derivative). propylene glycol. peg-200 hydrogenated glyceryl palmate. juglans regia (walnut) leaf extract. krameria triandra (rhatany) root extract. sarothamnus scoparius extract (broom extract). polyquaternium-10 (wood cellulose derivative). peg-7 glyceryl cocoate. quaternium-80. fragrance / parfum. benzyl alcohol. sodium chloride. butylene glycol. ext violet 2 / ci 60730. methylchloroisothiazolinone. methylisothiazolinone. citric acid. Botanical & natural origin - 6.7 fl. oz.
- Made in France.
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About Phyto
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In Haute Provence, the lush countryside of Southern France, the most alluring plants grow. Local farmers, eager to pass along the robust harvest to those who can harness its magic, cultivate ingredients such as lavender, sage, rosemary, and juniper. It was nearly 50 years ago, and in this fertile land, that Mr. Patrick Alès, one of Paris' legendary hair stylists, captured this magic and married his two passions: hair and plants. This was when the idea for PHYTO, a botanical-based hair care line, was born.
A true visionary, Mr. Alès paved the way for botanical hair care long before the emergence of environmental awareness and "green" hair care trends. From 1956 to 1966, he released his first PHYTO hair care products: Huile d'Alès, Phyto 7, Phytodéfrisant, and Phytopolléine.
In 1965, Mr. Alès presented PHYTO to the public along with the opening of his very own salon in Paris (still open today), where his clients, such as screen siren Catherine Deneuve and former first lady Jacqueline Kennedy Onassis, became the beneficiaries of his brand new botanical hair care line. With fervor and passion, he decided to develop a range of highly-concentrated plant-based solutions that would work safely and effectively to reveal hair's natural beauty.
PHYTO, with its philosophy of natural, botanical hair care, believes that hair should be nurtured to let its natural beauty shine through. PHYTO's collection of effective shampoos, conditioners, hair styling products and hair treatments harness the power of pure Haute Provence botanical to bring out the best out of every hair type.
"The Hosta plant was chosen as our logo because it's naturally blue. I'm like some artists, who are somewhat superstitious, and think that the color green brings bad luck! So I chose a plant, and not a green one, because blue inspires me. That's why PHTYO is blue." -- Mr. Patrick Alès, Founder of PHYTO
A true visionary, Mr. Alès paved the way for botanical hair care long before the emergence of environmental awareness and "green" hair care trends. From 1956 to 1966, he released his first PHYTO hair care products: Huile d'Alès, Phyto 7, Phytodéfrisant, and Phytopolléine.
In 1965, Mr. Alès presented PHYTO to the public along with the opening of his very own salon in Paris (still open today), where his clients, such as screen siren Catherine Deneuve and former first lady Jacqueline Kennedy Onassis, became the beneficiaries of his brand new botanical hair care line. With fervor and passion, he decided to develop a range of highly-concentrated plant-based solutions that would work safely and effectively to reveal hair's natural beauty.
PHYTO, with its philosophy of natural, botanical hair care, believes that hair should be nurtured to let its natural beauty shine through. PHYTO's collection of effective shampoos, conditioners, hair styling products and hair treatments harness the power of pure Haute Provence botanical to bring out the best out of every hair type.
"The Hosta plant was chosen as our logo because it's naturally blue. I'm like some artists, who are somewhat superstitious, and think that the color green brings bad luck! So I chose a plant, and not a green one, because blue inspires me. That's why PHTYO is blue." -- Mr. Patrick Alès, Founder of PHYTO
