Phat Farm’s pioneering designs are a result of the vision of African American entrepreneur, Russell Simmons, and his hip-hop roots. Since its inception in 1992, Phat Farm has represented a bold movement in men’s contemporary American culture. Phat Farm Kids’ footwear line is following in the Phat Farm adult footwear line’s footsteps by taking on the urban aesthetics of the streets and combining it with the preppy culture of the Ivy League.

Phat Farm’s children’s shoes are the product of the brand’s commitment to quality, innovation in design, and support of the retail trade. Phat Farm’s products exclaim a message that breaks stereotypes and ethnic boundaries, creating a new standard in sportswear.

Phat Farm’s and Russell Simmon’s pioneering designs are perfect for youth looking for the Classic American flava with a twist.