Title:
Wikinomics: How Mass Collaboration Changes Everything

Synopsis:
In just the last few years, traditional collaboration—in a meeting room, a conference call, even a convention center—has been superseded by collaborations on an astronomical scale.

Today, encyclopedias, jetliners, operating systems, mutual funds, and many other items are being created by teams numbering in the thousands or even millions. While some leaders fear the heaving growth of these massive online communities, Wikinomics proves this fear is folly. Smart firms can harness collective capability and genius to spur innovation, growth, and success.

A brilliant guide to one of the most profound changes of our time, Wikinomics challenges our most deeply-rooted assumptions about business and will prove indispensable to anyone who wants to understand competitiveness in the twenty-first century.

Based on a $9 million research project led by bestselling author Don Tapscott, Wikinomicsshows how masses of people can participate in the economy like never before. They are creating TV news stories, sequencing the human genome, remixing their favorite music, designing software, finding a cure for disease, editing school texts, inventing new cosmetics, or even building motorcycles.

An important look into the future, Wikinomics will be your road map for doing business in the twenty-first century.

About the Authors:
Don Tapscott co-founded the business research and consulting firm Digital 4Sight with David Ticoll in 1994. They have written for publications such as The Wall Street Journal, The Financial Times, Harvard Business Review, The Globe and Mail and ~Forbes~and appeared on national broadcast media around the world. He lives in Toronto.

Anthony D. Williams is a research director at New Paradigm. He teaches at the London School of Economics.

Product Details
Format: Hardcover, 320 pages; Publisher: Penguin Group; Imprint: Portfolio (December 2006); Subject: Business networks, Creative ability in business; ISBN: 9781591841388; Dimensions: 9 x 6 inches.