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Since the original launch in 1992, DEWALT has become the number one selling brand of power tools in the world! DEWALT began by developing and marketing products with features that responded to the needs of the end-users. DEWALT has become the market share leader by staying true to its heritage of offering high quality, innovative products.
In quite the same fashion, DEWALT Industrial Footwear brings consumer-focused products to the industrial footwear market. Through extensive research they know what the end-user wants when it comes to their work footwear. Some of the words that consumers use to describe what is important to them in work footwear are: comfortable, durable, reliable, dependable, lightweight, flexible, and affordable. It is no coincidence that these are often the same words consumers use to describe what they expect in power tools. In meeting the needs of the end user, DEWALT Industrial Footwear is also innovative, high performance, standard setting, Guaranteed Tough™, job site ready, and value added.
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 |  | Dear Loyalty Department: Thank you very much for the "special priority processing" that you have extended to me on this shoe purchase and at no additional cost to me! I, too, made a conscientious loyalty-spirited decision with this shoe order. I intended to make this purchase through another website because I would have saved $4 on the purchase over your site and still had free shipping both ways. However, my experience with Zappos has been so positive, that I chose to pay the higher price and purchase these shoes from your company. I was banking on the lightening-speed processing and shipping that I have experienced with your company in the past and opted for the known rather than the unknown of ordering from another company. So, when you communicated your "special priority processing" on this order at no additional cost to me, I was moved to respond with a resounding THANK YOU!
|  | ~ Mary E., November 09 2009
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