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Differentiate or Don’t Bother
The inspiration that started Ground gear and apparel goes far beyond a brand or product offering. Ground was started out of a desire to make a unique impression. Before taking their first step in designing technical outdoor gear and apparel, they determined that it wasn't worth doing if they didn't somehow stand out as being clearly different. This single condition spills into everything they do. It gets them up in the morning and wakes them up in the middle of the night; is it better, warmer, stronger, more breathable, does it stand out from the rest?
Ground is determined to build the best technical apparel and gear with a new, fresh, innovative outlook. Using the most advanced fabrics and construction techniques, Ground’s designs are both functional and performance driven. They are able to embody a new and different sense of style with every piece, filling that void and bringing excitement back to the customer.
Wanting to do something better or different is easier said than done. The hard part is making that change to do something outside of your comfort zone. Having a goal in mind and struggling with success can result in disappointment or epiphany. Nothing compares to the rush you get when you face a physical challenge or overcome a fear in the wilderness, but the only way to get there is by holding your ground and making that crucial adjustment. Ground lives and breathes outside the comfort zone and have made a commitment to make an impact that expresses everything that is unique about their gear and everything that is unique about you.
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| Recently reviewed Ground products:
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Ground Shinumo | Ground Shinumo
2008-10-06 10:02:29
Reviewer:Julio P
from Brooklyn, New York
Overall Rating:
It's a great bag. All my books fit for college and it is comfortable on my shoulder. I didn't expect it to be so big, but it’s also lightweight.
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Ground Shinumo Jr. | Ground Shinumo Jr.
2008-09-01 06:52:00
Reviewer:John S
Overall Rating:
The BEST!
What the iPod did for music the Shinumo Jr does for day bagging. I went through like 100 laptop/day bags until I found THE bag. I've had mine for 5 years now & it's showing NO signs of wearing out like most of my previous bags.
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Ground Shinumo | Ground Shinumo
2008-04-30 06:56:56
Reviewer:Anonymous
from Seattle, WA
Overall Rating:
Love It!
This bag is great. It's roomy without being bulky or too big. The strap is comfortable and there are a lot of compartments to keep things organized. It fits my 13" mac, a few books and folders nicely. Good school, weekend or commuter bag.
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Ground Shinumo Jr. | Ground Shinumo Jr.
2008-02-12 11:42:26
Reviewer:May
from San Francisco, CA
Overall Rating:
Great school bag!
I love this bag! It carries everything I need and it is small enough so I don't feel like I'm hauling around a huge suitcase. Thanks Zappos!
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Ground Women's Orbit Down Jacket | Ground Women's Orbit Down Jacket
2007-12-19 08:21:28
Reviewer:Jen J
from Pennsylvania
Overall Rating:
Great warm jacket, less bulk -
I'm new to Ground, but I have been so pleased with this purchase. Jacket is so warm, light, and comfy. Well made and an attractive cut (which isn’t always the case in down jackets).The blue contrasting color gives a nice pop of color near your face. Love it!
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 |  | WOW! I ordered my shoes yesterday and they arrived today, and I only paid for standard shipping. THAT is great service. And I love the shoes; they are just what I was looking for. You have just won my customer loyalty. |  | ~ Tom F., August 08 2008
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