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No Added Sugar Ltd, the brand, was founded in the summer of 2001 by Deborah Medhurst, one year after the birth of her first son Gabriel. Despairing at the lack of stylish baby wear, Deborah decided to produce her own unique range of baby T-shirts. An instant hit with parents across the world preferring urban chic to sugary sweet, demand became so intense that children's sizes up to five years followed swiftly on.
Five years on No Added Sugar has extended the range both in products and age, now catering for children up to age 8 years. A luxury collection of No Added Sugar includes jeans, slim fitting sweats, baby cashmere and baby shoes, and this season, the launch of the very first No Added Sugar seasonal collection, all sit very comfortably alongside the existing extensive and edgy collection of t-shirts, playsuits and baby trousers, now entitled Classics.
All cottons are produced in Portugal, woolens in Hong Kong and cashmere in Outer Mongolia. A long-term strategy to develop a multi-layered, credible, international children's wear brand is underlined by constant range development, sourcing new designs, patterns and techniques.
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 |  | Thank you very much... I just went to the door and there were my beautiful new blue slides. I can't believe I received them less than 24 hours after I ordered them. Service, service, service. Your people know what is the most important thing to do to bring customers back time after time after time. You can have an excellent product, but if the customer doesn't feel important, it makes no difference what one is selling. Too bad more people in the business world don't apply
Zappos philosophy!!! Donella, One satisfied customer! |  | ~ Donella F., October 28 2009
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