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Generra captures the meaning of effortless style. Generra women’s clothing collection is based on layering, using ultra soft fabrics, washes, and unique details. This season Generra explores the boundaries between high-low style and fashion in women’s clothing. Subtle essential pieces such as: blouses, tunics, tops, jackets, dreses, sweaters, shorts and pants build your wardrobe and are paired with unique individual items that speak to a fashion customer about town. This Generra collection is put together with a new understated edge. Fabrics are luxe and subtle, creating an elevated casual look.
Generra women’s clothing is:
Natural
Easy
Light
Casual
Soft
Effortless
Fresh
Cool
Clean
Thoughtful
Unexpected
Intentionally Understated
Detail Conscious
Generra clothing is understated chic and unpretentious cool. Generra is sexy but not obvious.
Generra, the designer contemporary brand, was acquired by Public Clothing Company after a ten-year hiatus and re-launched in 2003. Generra women’s clothing captures the meaning of effortless style-- using ultra soft fabrics, subtle washes and unique details-- put together with an understated edge. Generra is women’s clothing that feels like a second skin.
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| Recently reviewed Generra products:
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Generra Tie Back Short Sleeve | Generra Tie Back Short Sleeve
2008-05-02 22:57:51
Reviewer:Anonymous
from Annapolis, Maryland
Overall Rating:
Okay Top -
Nice fitting and okay looking if you’re looking for a fancy T shirt. I just think it's over priced for (what I consider) a mere T, so I’ll probably return it. But again, it’s not a bad looking top.
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Generra V Neck With Banded Bottom | Generra V Neck With Banded Bottom
2008-03-04 04:52:20
Reviewer:Anonymous
from Bethesda, MD
Overall Rating:
Generra's Great Top -
I own this top in both burgundy and black. It can be worn with a cami or over a long or short sleeved t-shirt. It is very, very comfortable and looks great, even when worn with just jeans. The draping is great and doesn't add "weight" to the front of the body like so many of the tops that have front "gathers". This is one top that I would consider buying in even another color and I already have two.
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 |  | Your customer service is excellent! I placed my order and got my child's back to school shoes the next day! After we had spent a whole day looking for them – next time I'll go to Zappos first. Thanks for making being a mom a little bit easier! |  | ~ Allison L., August 06 2008
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