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B.O.A was founded in 1992 with the idea of providing high-end, technical running apparel to the serious runner. The company was envisioned by runners and to this day is 100% dedicated to researching, testing, and providing the best, most advanced product on the market. Through this dedication, every runner can rest assured that by following B.O.A, they will be following the forefront in technical materials and fits.
B.O.A. offers a wide variety of technical running wear for both men and women. B.O.A. firmly believes that not only must a fabric perform like it was made for, but it also has to make you look good. B.O.A. spends a generous amount of time and money to send their design teams to shop various global markets in order to provide you, the consumer, fashion conscious styles and prints. B.O.A. wants to make sure you look as good, if not better, as you feel.
So, whether you're searching for B.O.A. running tops, B.O.A. running bottoms, or B.O.A. running accessories, rest assured they've already had your fashion sense in mind. B.O.A. continues to push the envelope in order to bring you the latest in running wear.
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 |  | To the Zappos work staff: Just allow me to say you are the epitome of legendary customer service make-my-day amazing. I turned to you for service because you have been so prompt and friendly with my previous orders. My latest order was somewhat urgent because I use a toaster oven for most of my hot meal preparations and my 10 year old machine suddenly burned out. I was willing to wait for a ground shipment of 3-4 days, but no, not only did you have the
item I needed in stock, but you e-mailed me that it will be priority shipped just because you like me as a customer! Jeez, make me feel special. Not only have I educated my friends and family how awesome you are, I just posted a notice on our company viewing board (7,500 employees) touting your services. Thank you for providing a positive kernel during a difficult time, Paula A. |  | ~ Paula A., October 29 2009
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