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EDUN is a socially conscious clothing company created by Ali Hewson and Bono with New York clothing designer Rogan Gregory. Two years in the planning before its launch in spring 2005, the company aims to bring the issue of sustainable employment to the world of catwalks and high fashion. This is conscious consumerism, with a radical and crucially stylish twist.
EDUN grew out of a desire to shift the focus away from aid in the developing world, particularly Africa, to trade. It is an attempt to help deliver the fishing rod rather than the fish. For instance, “Africa has lost six percent of the world trade since the Seventies,” Ali points out. “If they could regain one per cent of that, Africa would earn $70 billion a year. They currently receive only $22 billion a year in aid.”
EDUN is utilizing locally run factories in Africa, South America, and India.
These facilities have all been personally inspected and approved by the EDUN team, ensuring that they operate on sound business and ethical bases. EDUN is a for-profit initiative with an attempt to create a business model others will want to replicate, which will encourage reinvestment in the work force of the developing world.
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 |  | I am a F.T. bar tender and am on my feet all night standing, walking and sometimes running! I work hard! I have had the same work shoes that I LOVE for about 10 years! I found your site through my daughter and found a pair of what I thought would be good work shoes. I saved my tips and months later made the order. I was ambivalent about spending so much money on SHOES but decided to just do it! They arrived yesterday morning! I wore them last night for the first time forgetting to bring a back up pair in case they hurt (new shoes and all). Well, I'm just sooooo happy to say that I LOVE them! My feet were just fine – ALL NIGHT! They were like wearing slippers w/ arch support. This morning I put my poor old tired out work shoes in the trash with no regrets! Your staff was SO kind and helpful over the phone and the promptness of delivery was amazing! Thank you so much! I'm getting my outfit ready for tonight and look forward to sporting my new Nato shoes! Consequently, I am now an internet shoe shopper! GO ZAPPOS! LOVE-LOVE-LOVE YOU!!! Sincerely, Sylvia R. |  | ~ Sylvia R., October 17 2009
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