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EDUN is a socially conscious clothing company created by Ali Hewson and Bono with New York clothing designer Rogan Gregory. Two years in the planning before its launch in spring 2005, the company aims to bring the issue of sustainable employment to the world of catwalks and high fashion. This is conscious consumerism, with a radical and crucially stylish twist.
EDUN grew out of a desire to shift the focus away from aid in the developing world, particularly Africa, to trade. It is an attempt to help deliver the fishing rod rather than the fish. For instance, “Africa has lost six percent of the world trade since the Seventies,” Ali points out. “If they could regain one per cent of that, Africa would earn $70 billion a year. They currently receive only $22 billion a year in aid.”
EDUN is utilizing locally run factories in Africa, South America, and India.
These facilities have all been personally inspected and approved by the EDUN team, ensuring that they operate on sound business and ethical bases. EDUN is a for-profit initiative with an attempt to create a business model others will want to replicate, which will encourage reinvestment in the work force of the developing world.
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 |  | You guys are the best! Most companies should take a lesson from you on how to run a business. Linda |  | ~ Linda, April 28 2009
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