Love YaYa preserves a message endorsed by true love – an homage to the one you love. Love YaYa apparel provides everyday basics making them adorable, alluring, and absolutely luxurious. From casual wear to travel wear, the fresh Love YaYa line embodies easy contemporary style. Comfy cotton fabrics, sexy jersey dresses, and exclusive Love YaYa loungewear fuse fashion and comfort into fashionably casual pieces you’ll want to cherish.

Like its parent brand, YaYa Aflalo, Love YaYa is headed by the young and spirited Yael Aflalo. Launched in 2004, Love YaYa clothing holds the ideal that being beautiful should be approached in the most effortless way possible, because when you’re in love, the whole world can feel it.

Since 1999, Aflalo has been steadfastly building her company to create an amazingly fun and creative working environment. Born and raised in Southern California, Aflalo is neither a typical So-Cal girl nor a crunchy tree hugger. Somewhere in between these two extremes, she has found a platform to speak from and her voice is clothing. Lacking key items in her own wardrobe, Aflalo began with no more than her will to create clothes in which she could redefine how to wear "sexy, confident, comfortable." Almost a decade later, acting as Creative Director for the two lines, she is both proud of and inspired by her accomplishments.