Order Anytime, Free Shipping, Free Returns

Ju-Ju-Be

View All Brands

Ju-Ju-Be Reviews

Be Prepared
Be Prepared Posted: 2/2/16
Reviewer: JS from WA
Overall: Rated:5 stars! Comfort: Rated:5 stars! Style: Rated:5 stars!

Biggest diaper bag I've seen. Many pockets. Great separate storage area to keep wallet and keys from getting lost with all the baby gear. Love the chic mix of the black, white, and gold.

HoboBe
HoboBe Posted: 12/29/15
Reviewer: from New Mexico
Overall: Rated:4 stars! Comfort: Rated:4 stars! Style: Rated:4 stars!

I love this bag except its not a cross body. If it were, it would get an A. Otherwise, its a B.

Fuel Cell - Hello Kitty
Fuel Cell - Hello Kitty Posted: 11/26/15
Reviewer: Cheryl Benard from Washington DC
Overall: Rated:4 stars! Comfort: Rated:4 stars! Style: Rated:4 stars!

I initially purchased several items from this line, but I returned all but this one. The larger bags are unlined, don't hold their shape at all and are unsuitable for books, laptops etc. I kept this one because it alone is actually lined. Be aware that it is quite small, you could fit a small thermos and a sandwich and apple. I actually plan to use it for chargers and cords because the colors are so bright and fun, and if I use black cases I tend to forget to pack them or leave them behind in the hotel...won't happen with this!

Super Be Legacy
Super Be Legacy Posted: 9/17/15
Reviewer: Shan from Florida
Overall: Rated:5 stars! Comfort: Rated:5 stars! Style: Rated:5 stars!

Love it! Just received a few days ago so time will tell of the performance. But very light weight. Seems durable. Love the color and material. Highly recommend! Worth every penny. I'd buy a second...and just may!

Be Light
Be Light Posted: 8/12/15
Reviewer: Abigail Sporer from New York, NY
Overall: Rated:4 stars! Comfort: Rated:4 stars! Style: Rated:4 stars!

This bag is definitely light! I use it for my (breastmilk) pumping supplies. The zip-top is key...it's surprisingly hard to find a zip-top totebag, and the pockets are good - nice sized and easy to use. I've had a couple of spills and the bag cleans up well. I recommend it as a lightweight and casual tote.

HoboBe
HoboBe Posted: 8/12/15
Reviewer: from Belmont, MS
Overall: Rated:5 stars! Comfort: Rated:5 stars! Style: Rated:5 stars!

My daughter has one of these HoboBes that she uses as a purse/small diaper bag for her new baby. I fell in love with the organization of this bag and carry mine as a purse. It is washable and so lightweight with a fab padded strap. I can get my extra-large billfold, cosmetics case, and all of the other tons of stuff that I normally carry in my large Fossil handbags without all the weight of a leather bag. Pockets, pockets, pockets, and did I say pockets? Love this bag and plan to purchase another one!

HoboBe
HoboBe Posted: 7/26/15
Reviewer: Melanie Podley from Pasadena, California
Overall: Rated:4 stars! Comfort: Rated:4 stars! Style: Rated:4 stars!

Super cute diaper bag. Great for when you have a toddler and no longer need a large bag. Very well-made. Love the pocket structures and print. I wish the strap was a bit longer so it could be worn cross-body. I also wish the bag were an inch or two taller so a Little Golden book could fit inside, However, the outside pocket can hold them sticking out.

HoboBe
HoboBe Posted: 6/8/15
Reviewer: Leslie Martin from New Orleans
Overall: Rated:1 stars! Comfort: Rated:1 stars! Style: Rated:1 stars!

Though pattern is cute, this diaper bag is tiny. No room. I consider myself one who travels light, but there is absolutely no way this bag is big enough to be useful at all.

Starlet
Starlet Posted: 3/14/15
Reviewer: Mo from Las Vegas
Overall: Rated:5 stars! Comfort: Rated:5 stars! Style: Rated:5 stars!

I bought this because I am a fan of Tokidoki and I love Fairy Tale stories. Best mash-up so far. I am using this as a gym bag, and it is an eye catcher! It has plenty of room for all the things I need. I fit my gym shoes, two sets of change of clothes (gym clothes/clothes for dinner if I am going somewhere right after) and my boxing gloves. I still have a little bit of extra room after all that. I am very pleased with this bag overall!

Be Right Back - Hello Kitty
Be Right Back - Hello Kitty Posted: 2/23/15
Reviewer: from
Overall: Rated:4 stars! Comfort: Rated:4 stars! Style: Rated:4 stars!

This is super functional. I wanted it for traveling with my two toddlers, especially to carry their drinks. But it is a bit too juvenile for me. I wish they carried better/more stylish patterns.

SuperStar Travel Duffel Bag
SuperStar Travel Duffel Bag Posted: 1/21/15
Reviewer: from Texas
Overall: Rated:5 stars! Comfort: Rated:5 stars! Style: Rated:5 stars!

The Ju Ju Be patterns are attractive to me. I actually bought the Starlet bag which is just a little smaller. Although the Starlet bag looked too small when I first received it, I feel that it actually fits more than I thought it would. But looking back, I should've just spent the extra money and bought this one - the Superstar- for that little extra room. Just a little advice if you're trying to figure out which to purchase.

Hobobe Legacy
Hobobe Legacy Posted: 12/14/14
Reviewer: Amy E from New York
Overall: Rated:4 stars! Comfort: Rated:4 stars! Style: Rated:4 stars!

I love this diaper bag. Fits everything I need for the day but I breastfeed so no need for bottles. It's great for everyday use as purse/diaper bag if you don't need tons of stuff. But if you do I added a legacy tote in matching print for when I need to carry more.

Hobo Be Diaper Bag
Hobo Be Diaper Bag Posted: 11/3/14
Reviewer: eeileen from westchester, ny
Overall: Rated:5 stars! Comfort: Rated:5 stars! Style: Rated:5 stars!

Love this bag as a diaper bag/purse. I have a bigger backpack style bag, but found it was way too much for shorter trips out to the store. This bag is great for an afternoon out - I can fit plenty of diapers, wipes, a change of clothes, burp cloths, pacifier, and my wallet, phone, etc. I like that there's a 'mom' section in the front to keep my wallet, keys, and phone easy to access. It's surprisingly roomy inside and there are tons of pockets to keep everything organized. I breastfeed so don't have to deal with bottles, but I use the bottle pockets on the outside for a water bottle for me.

Minibe Backpack Bag
Minibe Backpack Bag Posted: 10/16/14
Reviewer: SparkyTX from
Overall: Rated:4 stars! Comfort: Rated:4 stars! Style: Rated:4 stars!

I am pleased with this mini backpack. I agree with the other reviewer that a more secure/better/bigger/different front pocket than a magnetic snap closure for purse items like keys or wallet might make this bag better overall. However, I do like the fabric which is indeed smooth and easy to clean up. The interior is one large compartment with side gussets so stuff won't just come flying out when opened. It has a small zippered pocket on the inside as well that will fit a pair of moderate sized sunglasses or a trendy cell phone. I can just fit my neoprene diaper change pad, a bulky wallet and a narrow bottle cooler inside. This bag is great for quick trips and I find myself using it as my purse more than I expected. If you want a very simple mini bag this might work for you. But if you pack a lot of things you might find yourself needing more space. I bought this thinking my son could use it for toys when we travel while he's very young but when I saw rhinestones on the hardware I quickly scratched that thought.

Super Be - Hello Kitty
Super Be - Hello Kitty Posted: 10/7/14
Reviewer: Sylvia M from Chicago
Overall: Rated:5 stars! Comfort: Rated:5 stars! Style: Rated:5 stars!

I love this bag! It's the perfect size that I was looking for. It's sweet and girly but not overloaded with pink. I love that it doesn't look juvenile. The pockets are perfectly sized. It's very light-weight but it can pack a lot. I just received it so hopefully it will withstand my upcoming travels!

Hobo Be Diaper Bag
Hobo Be Diaper Bag Posted: 9/18/14
Reviewer: from
Overall: Rated:5 stars! Comfort: Rated:5 stars! Style: Rated:5 stars!

Love this bad for my toddler and my preschooler. Can carry two drinks, snacks toys, a few diapers and a slim wipes case. Can get a little tight if you over pack, but this bag is just for daily outings.

Minibe Backpack Bag
Minibe Backpack Bag Posted: 8/7/14
Reviewer: from
Overall: Rated:3 stars! Comfort: Rated:3 stars! Style: Rated:3 stars!

Ordered this bag after reading awesome reviews on another site. I was disappointed with the bag, though. The fabric is slippery and while it would wipe clean easily, it screams, "diaper bag!" I actually DO want to use it as a diaper bag, but there's just one main pocket with a little magnet-closure pocket in front. I'd have to dig for my wallet and keys in the main compartment, or else put them in the small one, which seems less secure to me. The straps are adjustable with two slider rings, but the ends flap around oddly. I'll be sending this bag back and paying a more for the Mosey convertible backpack I'd been considering. This looks well-made, but it's not enough of a purse for my needs.

Be Right Back Backpack Diaper Bag
Be Right Back Backpack Diaper Bag Posted: 7/30/14
Reviewer: AngieG from Houston Suburbs
Overall: Rated:5 stars! Comfort: Rated:5 stars! Style: Rated:5 stars!

This is the cutest backpack ever! I selfishly want one for myself, but got it for my daughter to take to school... she LOVES it! Totally unique print and styling; pockets and cool details are everywhere! It's a little heavy with the added hardware, but the quality is evident and my daughter's gonna be the coolest kid in school!

B.F.F. Versatile Messenger and Backpack Diaper Bag
B.F.F. Versatile Messenger and Backpack Diaper Bag Posted: 7/18/14
Reviewer: from Virginia
Overall: Rated:3 stars! Comfort: Rated:3 stars! Style: Rated:3 stars!

This diaper bag is stylish yet uncomfortable. Great quality and material as expected for the price I am paying. The print design is great! This bag doesn't have a lot of space. And it is very heavy; even when it is empty still weights a lot! Maybe because of all the metal buckles and zippers. I would love to love my diaper bag but I find it uncomfortable, heavy and you cannot fit plenty of things.

Be Right Back Backpack Diaper Bag
Be Right Back Backpack Diaper Bag Posted: 7/3/14
Reviewer: from Washington, DC
Overall: Rated:5 stars! Comfort: Rated:5 stars! Style: Rated:5 stars!

I finally found my perfect diaper bag. I tried several others, but this is the one. They've thought of everything. Perfect mommy pocket, perfect, lined cell phone pocket, straps in the big part to hold up the wipes, 2 drink holders (baby and me), diaper pad in the back, easily wiped down fabric. I wore this to the airport with baby in a front pack and this on my back. Love it!

Super Be Legacy
Super Be Legacy Posted: 6/27/14
Reviewer: Allison Gobeil from Wilmington, Delaware
Overall: Rated:5 stars! Comfort: Rated:5 stars! Style: Rated:5 stars!

Great bag. Like the more sophisticated print. Lots of room but very light weight. So far I'm very happy with this purchase.

Free Shipping Both Ways · 24/7 Customer Service · 365 Day Return Policy

Zappos Family Core Value:

10. Be Humble