Generra captures the meaning of effortless style. Generra women’s clothing collection is based on layering, using ultra soft fabrics, washes, and unique details. This season Generra explores the boundaries between high-low style and fashion in women’s clothing. Subtle essential pieces such as: blouses, tunics, tops, jackets, dreses, sweaters, shorts and pants build your wardrobe and are paired with unique individual items that speak to a fashion customer about town. This Generra collection is put together with a new understated edge. Fabrics are luxe and subtle, creating an elevated casual look.

Generra women’s clothing is:
Natural
Easy
Light
Casual
Soft
Effortless
Fresh
Cool
Clean
Thoughtful
Unexpected
Intentionally Understated
Detail Conscious

Generra clothing is understated chic and unpretentious cool. Generra is sexy but not obvious.

Generra, the designer contemporary brand, was acquired by Public Clothing Company after a ten-year hiatus and re-launched in 2003. Generra women’s clothing captures the meaning of effortless style-- using ultra soft fabrics, subtle washes and unique details-- put together with an understated edge. Generra is women’s clothing that feels like a second skin.