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What is e.vil?
e.vil promotes the power of expression, it opens doors for people to connect with one another. e.vil is women's fashion topped with wit. e.vil is a fashion movement designed by the Queen of e.vil. Based on ironic contradictions, the Queen has created a way for her loyal subjects to have an alter ego. e.vil is a revolutionary fashion clothing movement. The brainchild of an accomplished designer, e.vil today represents more than just a brand of clothing it serves as a means of personal expression. The brand concept has redefined the word "evil," e.vil means: strength, wit, humor, indulgence, drama, sex appeal, and intelligence all in one.
Over a number of seasons, e.vil as decreed by the Queen of e.vil has become a clothing brand that consumers can connect with. Crafty and clever, e.vil's ingeniously designed women's t-shirts, sweatpants, and hoodies have become a favorite of many. The brand is empowering and consumers have an emotional connection with that integrity. Headquartered in New York City, the Queen of e.vil is committed to producing clever and colorful clothing concepts to sustain its fashion forward brand concept.
The founder, Aimee Zarabi, is a highly regarded designer and an experienced professional in the world of art direction. Educated at the Fashion Institute of Technology in New York City, the "Queen of e.vil" has since profited from a successful career in advertising art direction. Aimee's clients include several national and international brands. Her considerable talent and extensive experience at the industry's leading advertising agencies have contributed greatly to e.vil's success.
Generating interest and excitement among celebrities is a key success factor in the fashion industry. To its credit, e.vil has received extensive unsolicited celebrity endorsements for their clothing. Many of the world's most recognizable personalities have lent their support by making appearances in e.vil clothing.