You don't need to be an alchemist to break down the components of Diesel Black Gold®. The collection can be described as a love affair between refined quality and rock and roll. But it also looks back to the pleasures of craftsmanship and traditional tailoring. One might say that Diesel Black Gold takes all the attributes and expertise that Diesel has developed over the years and pushes them to a new level of quality and excellence. Diesel Black Gold is the finest expression of Diesel's heritage translated into a premium, stand-alone label.
Diesel Black Gold started as a whisper of an idea—a glimmer of possibility. In 2007, Diesel was an established global brand with a DNA that embraced rock and roll, individuality, humor, fast living and a strong reputation for making some of the world's finest jeans. But some of its customers wanted more. They were more mature, more sophisticated, more demanding: the time was right to create something special for them.
The challenge was to move denim, casual wear and all the attributes of the Diesel heritage to the next stage. The solution was to take Diesel's expertise and splice it with the world of luxury. The result is a stand-alone line that boasts fashionable pieces, refined fabrics, unexpected detailing, and special treatments.
New twists on traditional garments, the blending of past and future, rock chic expressed in artfully distressed denim and leather – these are some of the signatures of Diesel Black Gold. Quality, attention to detail, and noble materials are its watchwords. The collection rediscovers artisanal skills and applies them to wholly contemporary fashion. The pieces are clean and uncluttered in their design, and the trademark vintage touch given to buttons and zips underscores the message that Diesel Black Gold is built to last.
Diesel Black Gold is the premium choice for loyal Diesel fans, as well as newcomers to the Diesel universe who are seeking a contemporary luxury collection with a wilder edge. It attracts cosmopolitan, affluent, young-spirited consumers who are interested in fashion without being fashion slaves.
Very simply, Diesel Black Gold is Diesel's gift to those who understand that style has nothing to do with uniformity.