55DSL is a lifestyle brand that fuses urban culture and the dictates of fashion. Created in 1994 as an experimental spin-off from Diesel, 55DSL is now an independent clothing company with a creative and provocative identity, and a fresh young attitude.

Under the creative direction of Andrea Rosso, 55DSL creates male and female clothing collections for 18-to-30-year-old customers. From their hoodies, jeans, pants, jackets and shirts, 55DSL has identified with their customer and offers fashion forward garments with epic fits and silhouettes. The heart of the label´s fun-loving, optimistic and non conformist attitude takes inspiration from a strong action sports heritage, tweaked in these last years by influences from the graphic design, urban culture, and music arenas. The 55DSL slogan sums it up: “Live at least 55 seconds per day.” Life moves pretty fast, so grab a slice while you can.

55DSL is a worldwide organization that directly manages 20 stores around the world and distribution from USA to Japan and passing through Europe. 55DSL has worldwide style that will capture those willing to embrace supreme fashion that will last a lifetime.