Lost began in 1985 when Matt Biolos and a bunch of school friends were into snowboarding at Mt. Baldy, skateboarding at the Pipeline in Upland, and surfing in Dana Point. They weren't too worried about winning this football game or that contest. They were "team lost." Thus the name ...Lost scribbled on books, t-shirts, benches, tables and eventually clothing.

Throughout a decade, Lost has established itself as a staple in the surf industry. With their first team riders Chris Ward and Chad Shetler, Lost began its journey to become a household name. Lost soon transformed from making a few shirts to an entire apparel line including technical boardshorts, outerwear, bags, accessories, and the list goes on.

...Lost is made for surfers, skaters, snowboarders, spies, artists, songwriters, moviemakers, anarchists, tree huggers, gas guzzlers, musicians, forward and backward thinkers, over and underachievers, road trippers, and meter maids.

...Lost - Free yourself from yourself.