Grail clothing for men and women was formed with the idea that a garment is a tangible expression of an individual’s mindset. The Grail clothing’s "Skull Rose" logo was created as a symbol of the yin and yang aspects of the world we live in. Life and death, beauty and ugly, good and evil, rise and fall, skulls and roses.

Another one of Grail clothing’s original concepts is the use of denim wash treatments on knit tops. These particular treatments create Grail clothing as a one of a kind, super soft, unique and powerful garment that is worn by those who want to reflect their identity in what they wear.

Grail clothing features cutting edge men’s and women’s t-shirts, hoodies, tank tops, and jeans, featuring their mysteriously dark rock n’ roll style designs.