, Inc. has filed a class action lawsuit against the Walt Disney
Company over false advertising. Tony Hsieh, CEO of Zappos, says it's just one
battle in his efforts to prevent companies from making misleading claims.

The lawsuit alleges that Disneyland's tagline of being "The Happiest Place on
Earth" is "clearly false, deceptive, and confusing to the marketplace",and
cites internal Net Promoter Score (NPS) metrics that suggest that the
designation should be given to, Inc.

A legal representative from Zappos declined to comment, citing company policy
on pending litigation. Representatives from Disney did not immediately return
phone calls seeking comment.

A local Las Vegas news station uncovered additional details immediately after
the actual filing of the lawsuit.