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Inc., more than shoes, New York Times, ny times, zappos ad campaigns, Zappos Development, zappos magazine ads, zappos marketing, Zappos on NY times

Hey all - We've gotten tons of coverage about one of the campaigns we're
running right now (this campaign is called "More Than Shoes").  In case you
haven't seen it, the NY Times ran an article highlighting this campaign
http://nyti.ms/nzf1uQ.

While overall public sentiment through Twitter, blogs, etc. seems to be very
positive, some people have found it offensive. We've had a few customers write
in and tell us that our new campaign is all about sex & nudity. Of course,
that was not our intention. If you look at the creative (above are the three
active executions), you'll see that these are not about sex or nudity for the
sake of it.  They're really calling out the fact that Zappos sells more than
shoes (this is the primary goal of our brand marketing efforts right now) in a
very obvious way.

We wanted to break through the clutter and feel that we've been able to do
that in a fun, creative way. I've also included the actual shots from the
photo shoot (below).

![zappos ad campaigns,more than shoes,zappos magazine ads,ny times,Zappos on NY times,New York Times,zappos development,inc.,zappos marketing,](http://d1fg
mkmlkdj433.cloudfront.net/legacyimages/MoreThanShoesPreEdit.jpg)

As you can see, these models are not at all naked (not our style, let alone,
probably not legal).

To view examples of the other two campaigns we’re running, please see below.

Inc., more than shoes, New York Times, ny times, zappos ad campaigns, Zappos Development, zappos magazine ads, zappos marketing, Zappos on NYtimes

Inc., more than shoes, New York Times, ny times, zappos ad campaigns, Zappos Development, zappos magazine ads, zappos marketing, Zappos on NY times

Thank you for reaching out with your thoughts whether they are supportive or
otherwise.

Thanks!

Aaron Magness

Sr. Director - Brand Marketing & Business Development

twitter: @macknuttie