Billabong Muy Bueno Tote Bag

Born from the love of all things surf, Billabong came onto the scene in 1973 and has evolved into one of the leading surf brands in the world today. Forty years later and with a fresh perspective on beach culture, Billabong has reinterpreted what it means to be a surf brand.

In Billabong’s humble beginnings, Gordon Merchant began producing handmade boardshorts underneath his house overlooking the beautiful Burleigh Point, a tropical haven where one could live in beachwear all year round. Billabong has continued to pride itself on its premium quality boardshorts and swimsuits. Constructed using exceptional fabrics and built with superior workmanship, Billabong products are meant to last.

One must simply look through the list of athletes and advocates who wear Billabong to see that they are one of the most well-respected players in the industry. From elite competitors to the freesurfing nomad, their boardshorts have been tried and tested in a diverse range of conditions around the globe. Their journeys and adventures continue to inspire Billabong to this day.

The Billabong customer doesn't fit into any preconceived box to identify their style. Billabong no longer sits in a "surf brand" box, but is redefining what it can be. Billabong is and will forever be a brand that is more about the person than the T-shirt on their back. As a brand truly committed to its surf culture roots, Billabong is as deeply devoted to expanding the horizons of the people they adorn.