ASUS – Innovative Solutions For A Limitless Tomorrow

Know world-wide for high-quality and innovative technology, ASUS was founded in 1989 in Taipei, Taiwan. The name ASUS was inspired by the word Pegasus from Greek mythology. Pegasus was a mythical winged horse capable of unearthly feats. ASUS’ company goal is similar to the godly Pegasus – create products that are seemingly unearthly in origin because they are that good. To succeed in the electronics industry, ASUS knows that great products need to be complimented by speed-to-market, cost and service.

This philosophy is core to the ASUS brand. In order to achieve its lofty goals, ASUS has created a mission statement consisting of four core values. These values include a passion for technology, quality, the establishment of long term relationships and perseverance. All 100,000 employees of ASUS participate in this winning strategy and strive for the “ASUS Way of Total Quality.” With over 2,168 awards won in 2006 alone, this goal is achieved on a daily basis.

ASUS has achieved so much success not only because of savvy business practices but with one of the world’s best research and development teams. ASUS development team focuses on the fundamentals before moving forward which guarantees high-quality product. This dedication has helped ASUS pave the way for both high-end electronics and also affordable consumer technology as well. Products such as the Eee PC lines of notebook computers perfectly combine high-technology and simplicity to help achieve the best user experience possible.